Helpful article showcasing your knowledge

Blogging for business is about so much more than just your latest news. It's an opportunity to show visitors to your website that you're an expert in your field. This will build trust and there's a good chance these blog posts might get indexed in Google in their own right and be a source of extra traffic to your website. Google also likes recent content on websites so blogging regularly and embedding your most recent blog post on your home page shows visitors your website is not out of date - this will be a big trust building factor for potential customers.